- Ocoya is an all-in-one content marketing platform to help you step up your content marketing.
- Ocoya’s biggest advantage over other content marketing tools is the ability to do both—create content, and at the same time, schedule it and view its analytics.
- With Ocoya, you can create content (graphics, marketing copy, etc.), schedule your posts, and analyze their performance to assess your marketing campaign and reach your targets effectively.
Content marketing involves creating, publishing, and distributing relevant content online to reach the target audience. It’s one of the most common practices businesses follow to build their online presence such that the same can be leveraged to sell products/services or attract new customers.
Depending on whether you’re an individual, a small business, or a large company, there are a plethora of tools to help you in your content marketing campaign. However, not all of them have the features you need to manage your campaign effectively. This is where Ocoya comes in. It helps you step up your content marketing strategy by giving you complete control over all three aspects of the campaign: content creation, posting, and analytics. So, now, you don’t have to rely on separate tools for content creation and posting/analytics, and you can do everything inside a single tool.
Here’s an overview of the salient features of Ocoya that can help you improve your next marketing campaign and get your product or service in front of more people.
What is Ocoya?
Ocoya is an all-in-one content marketing platform that assists you with content creation (graphics design and marketing copy generation), scheduling, and analytics, under one roof. Using it, you can create everything from images/GIFs, videos, and music to ad copies, product descriptions, blog outlines, among other things.
Besides content creation, Ocoya also helps you schedule posts across your different social profiles and track your content’s performance via advanced analytics. As we write this, the platform is still in development, and new features are constantly being added to it.
What Can You Do With Ocoya?
Ocoya can help you with a wide range of content creation as well as scheduling and analytics needs. Below is a breakdown of everything you can do with Ocoya:
1. Create Content for Different Social Profiles
One of Ocoya’s biggest advantages and standout features — compared to other content marketing tools out there — is its built-in content generation capabilities. This makes it easy for individuals and businesses to create content for their different social profiles, and at the same time, schedule it and view analytics for the same.
Some of the content you can create with Ocoya include:
- Posts (images/GIFs, videos, music, etc.), captions, and ads for social platforms like Twitter, Facebook, Instagram, Pinterest, and LinkedIn.
- Captions to describe your ads, business, or products, thanks to the built-in AI—Travis AI—and effectively sell your product or service.
- Relevant and trending hashtags to ensure maximum exposure.
With Travis AI, the in-house AI writing assistant, you can generate up to 50 different types of copies in 26+ languages, ranging from ads and captions to YouTube video descriptions, among others. Plus, if required, it also gives you the option to generate platform-specific ads for different social media channels to maximize your reach.
2. Run Ad Campaigns on Facebook and TikTok
Ocoya makes it easy to launch Facebook and TikTiok ad campaigns based on your budget. So depending on how much you want to spend, you can promote your product or service on those platforms effectively and reach the right audience.
3. Shorten Links to Share Them Easily
Link sharing on social media can sometimes be problematic due to long URLs. To avoid this, Ocoya has a built-in link shortener—Jubb.ly—that shortens links for your posts and saves you space when you post them on social media. Moreover, it even offers the ability to shorten multiple links at once and generate unique QR codes for posters or flyers.
4. Remove Background From Images
Ocoya comes with a background removal tool to help you remove background from your images. It works well with product images. So if you run an eCommerce site, you can use it to remove background from your images and share quality images (free from distracting backgrounds) on your website.
5. Schedule Posts
Occasionally, there may be times when you might not want to post the content you just created right away. Or, you have a series of posts that you want to go live at specific time intervals to maximize your traction.
Ocoya helps you with this by offering you the option to schedule your posts. Scheduled posts appear on a calendar view, and you can edit them later—even after they have been scheduled.
7. Analyze Your Marketing Campaign
To help you achieve your marketing campaign goal, Ocoya gives you analytics about your ongoing campaign. This includes stats about the performance of your posts/ads, as well as suggestions—based on certain KPIs—that you can take into account to make changes to your campaign and optimize it to meet your targets.
Some of the KPIs Ocoya looks into include CPM, CPC, CTR, impressions, engagement, reach, and the number of likes, followers, and shares.
Working with content marketing tools can be challenging: sometimes the tool may be too complex to understand (and work with), while other times, it may lack enough functionality even to be considered a marketing tool.
Ocoya changes this notion by offering a mix of both good and easy-to-use UI and all the necessary marketing features. As such, you can use the onboard creator studio to create a variety of content for your campaign (with the Travis AI assisting with hashtags and captions), schedule posts, and analyze their performance across different social channels easily.
If you’re a team working on a campaign, the platform also provides workspaces where you can assign roles to each team member and isolate your work into different spaces to manage and work on them independently.
As of writing, Ocoya supports the following integrations to help you with content curation, scheduling, and analytics:
- Social: Facebook, Instagram, Twitter, LinkedIn, TikTok
- eCommerce: Shopify and WooCommerce
- Content creation: Canva, Unsplash, Pexels, Pixabay, and Giphy
- Scheduling: Buffer and Hootsuite
Ocoya currently has four subscription plans, each suited to a particular type of user. These plans include Silver, Gold, Diamond, and Platinum. The differences between each of these plans are outlined in the image below.
Besides, Ocoya also offers a 7-day money-back guarantee. So if you don’t find it useful for your use case, you can apply for a refund within 7 days.
As of writing this, Ocoya is offering a limited time lifetime deal on AppSumo, which gets lifetime access to the tool for a one-time subscription payment.
Streamline Content Marketing With Ocoya
Content marketing often comes across as complicated. But with the right tool, the entire process can be automated and simplified to the point where it becomes simpler and less time-consuming.
Ocoya does this for your to help you streamline content marketing. So you can run ad campaigns, manage social media posts, and reach a wider audience and promote/sell your product/service to them with greater ease.
Are you looking for an Ocoya review? Do you want us to take an in-depth look at it and how it compares with the competition? Let us know in the comments section below.