- Quora is a popular online question-answer forum with over 300 million monthly active users.
- As such, leveraging it to grow your business or personal brand makes a lot of sense.
- QApop is a Quora marketing tool that helps you find relevant questions for your brand’s niche, so you can answer them or run ads on them to increase your organic reach and drive more traffic to your brand.
Quora is a popular online question-answer forum. It’s got over 300 million monthly active users and is mostly free to use. Using Quora, you can get answers to your questions on a wide range of subjects or topics and answer those of others to help them out.
Not just that, though, Quora is also a useful tool for small to medium businesses who can use it to generate awareness about their products, gain organic reach, and reach out to diverse audiences by engaging with questions that revolve around their own products and services.
However, while this may seem simple at first, finding the right questions and writing answers for them can be a time-consuming and exhausting exercise. Thankfully, there are tools like QApop that simplify the entire process by helping you run a successful marketing campaign on Quora in just a few simple steps.
Let’s dive in to check out QApop and how it can help you grow your business or personal brand.
What is QApop?
QApop is a Quora marketing tool. It helps you automate marketing for your product or service by carefully finding the right questions to answer and run ads—ones that get the most traffic and have the best chance of helping you reach out to a wide audience—so you don’t have to manually scout through various topics and categories to find them.
In addition to finding questions, QApop also assists you in writing perfect answers to these questions. So, at times when you feel lazy or would like an outline to work with, you have the built-in draft feature, which can help you generate a rough draft for your answer using a blog post or an existing Quora answer that you provide. Alternatively, QApop includes an AI-driven answer generator as well that generates a draft using AI and lets you answer questions even more quickly.
Lastly, to ensure you never miss out on new questions—related to your niche—on Quora, QApop gives you the tracking feature, which you can use to receive alerts for all the new questions relevant to your niche via email.
What Are the Key Features of QApop?
QApop, being a Quora marketing service, offers the following features:
- Opportunity analysis: It helps you find out if Quora is a relevant marketing platform for your business/brand.
- Detailed reports: As the name suggests, this feature allows you to generate an in-depth report—comprising a list of all the relevant questions—around your chosen topics.
- Intelligent question filtering: It suggests you unanswered Quora questions that have the most chances of helping you increase your reach on Quora.
- Tracking: It’s a feature that works in the background and suggests you new questions about the topics you’ve pre-selected as they are posted on Quora, so you don’t miss out on the chance of answering them.
- Content draft: It generates drafts for Quora questions using blog posts or other Quora answers you provide, which you can then modify as you like.
- AI-generated answer: It’s somewhat similar to content draft, except that, with this feature, QApop relies on AI to generate drafts for Quora questions.
How to Use QApop to Grow Your Business or Personal Brand
QApop is a fairly easy tool to use, although it might not seem so at first, given its feature set. It involves a simple three-step process, as demonstrated below.
However, before you get started with these steps, you first need to run the opportunity analysis on your business/brand. This is a one-time process that you need to go through only the first time after you sign up for QApop.
To carry this out, on the Quora opportunity analysis page, enter the top three keywords that best describe your business and hit Continue. When asked whether you’re active on Quora or not, select an option accordingly and hit Continue.
Next, you’ll be prompted with a few more questions. Answer them appropriately and hit Submit to run the analysis. After it’s finished, QApop will show you the weekly views associated with your provided keywords, along with a bunch of other details.
Now that you’ve performed the analysis, here’s how you can use QApop to find the best questions, generate answers/drafts for these questions, and create an email alert for new questions.
Step 1: Generating a Report
First up, QApop requires you to generate a report. Depending on whether you’d like to grow your business or personal brand, you’ll need to proceed with this accordingly.
Follow these steps to do this:
- Click on the Reports tab in the left-hand menu.
- Hit the Create new report button.
- Give a name to this report on the following screen, and then add at least 4 keywords (separated by a comma) under the Define keywords text box.
- Choose a recency level to filter out the results.
- Toggle on the switch for Exact match to find only those matches that fit the criteria.
- Click on Explore data to generate the report.
Now, the number of questions per keyword you set at the time of generating the report will determine the time it will take for QApop to generate the report. In the meantime, you can minimize this tab and continue working on other things.
Once the report is generated, click on the report under Your reports to view it. Although there are several metrics listed in this table, the ones that matter the most are QApop score, Quora Traffic, and Views. QApop score helps you identify answering which questions can help you get more traffic. In contrast, Quora Traffic estimates the total traffic a question gets in a month, and Views tells the total views it received over its lifetime.
Tap on any metric to sort the list of questions by it. While you’re here, you can also apply advanced filters to modify the order of results accordingly.
Step 2: Preparing a Draft
Once you’ve generated a report, you’ll see a list of all the relevant questions related to your entered keywords. Click on the get draft button under the Content draft tab in the report to answer a question.
Now, you’ll get three options to generate an answer: AI-generated Answer, Blog post to Answer, and Answer to Answer. We’ve already described these options earlier, so click on the one you prefer and feed in the required fields to create a content draft.
After this, wait for a few seconds for QApop to import the answer and prepare a draft. Once done, turn on Rephrase sentences to rephrase the sentences in the imported answer and avoid conflict. Additionally, you can also add your own points or change points in the editing window to the right.
When you’re satisfied with your answer, click on the Save draft button to save it. Next, head over to the question you want to answer on Quora and log in to your account. Finally, copy the answer from QApop and paste it into the answer field below the question in Quora.
Step 3: Set Up Tracking
As we mentioned already, tracking is a useful QApop feature that sends you daily email notifications for questions you may want to answer or run ads on based on your specified keywords. It’s a handy QApop option that we recommend enabling so that you don’t miss out on the opportunity of answering consequential questions.
To set up tracking, select Tracking from the QApop main screen. Enter the keywords in which you want to track new questions and turn on the Email toggle for Receive notification on. Similarly, set a frequency for receiving these notifications as well as the threshold for the number of views these questions receive.
Finally, hit Save settings to save these tracking settings.
QApop is free to use with a limited set of functionality. But if you want access to advanced features like Quora traffic estimation, AI-powered content drafts, and question tracking, then you’ll need to upgrade to one of the paid plans.
QApop offers three paid plans: Starter, Essential, and Professional. Check out the image attached below to view the difference in features among all of these plans.
- Starter: $19/month
- Essential: $49/month
- Professional: 499/month
As of writing this, QApop is offering a lifetime deal on its paid plans, which requires you to make a one-time payment of $99 for the Starter plan, $199 for Essential, and $345 for the Professional plan. The offer ends on 7th June 2022. Get 10% off with the promotional code “techpp”.
Quora Marketing Simplified
QApop is among the very few Quora marketing tools that can actually assist you in marketing your brand or business on Quora effectively without much effort. Its intelligent keyword analysis makes it really easy to find questions related to your niche, which you can then answer using the built-in draft generator, not to mention setting up a tracker that alerts you about new relevant questions every day, so you never miss out on an opportunity.
All in all, if you’re looking to explore Quora as a marketing channel for your brand, QApop can help you increase your website traffic, leads, and sales in a very short time.