Volkswagen & Times of India Advertorial [Video]

by: - Last updated on: December 16th, 2016

Volkswagen is at it again! The German automobile major has yet again set a new benchmark with newspaper advertising. After the ‘talking newspaper ad‘ two years back, Volkswagen has teamed up with Times of India and Hindustan Times to attach a motorised vibrator on the back page of September 11th edition, which sets off automatically on opening the paper.

volkswagen-ad

Feel the shiver of excitement?

Volkswagen is aiming to pass on the message “Feel the shiver of excitement?” while advertising their cars which come with in-trend geeky features like Navigation system with rear-view camera, multifunction steering wheel, Bluetooth connectivity support and more.


This is a great way to garner attention of the customers by physically attaching a motor which sets off automatically, thanks to the simple light sensor on top. Unsuspecting readers will be taken aback for a while and that will ensure they sit back and read through to know what’s happening.

It looks like Volkswagen is using a PhotoDiode, which is a type of photodetector capable of converting light into either current or voltage, depending upon the mode of operation. The light-sensitive vibrator weighs no more than 10-15 grams and continuously vibrates to pass on the excitement.

If you haven’t got a chance to see how it works, here is a short video I took this morning.

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  1. Don’t try to act like a scientist if you aren’t one.
    There are button cells inside and there is no photodiode.
    What i assume you mean by photodiode is a Photo resister or a CdS Photocell which does NOT produce electricity.

        1. Right. It can be a LDR as well. Theoretically both LDR and Photodiode can be used to achieve the functionality, not sure what VW has used.

  2. I wonder whats the relevance of the shiver/ vibration with the product??? its a forced innovation which communicates a wrong message. Innovation for the sake of innovation.. Rich Client .. Happy Agency .. Poor brand..

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