Volkswagen & Times of India Advertorial [Video]

by: - Last updated on: December 16th, 2016

Volkswagen is at it again! The German automobile major has yet again set a new benchmark with newspaper advertising. After the ‘talking newspaper ad‘ two years back, Volkswagen has teamed up with Times of India and Hindustan Times to attach a motorised vibrator on the back page of September 11th edition, which sets off automatically on opening the paper.


Feel the shiver of excitement?

Volkswagen is aiming to pass on the message “Feel the shiver of excitement?” while advertising their cars which come with in-trend geeky features like Navigation system with rear-view camera, multifunction steering wheel, Bluetooth connectivity support and more.

This is a great way to garner attention of the customers by physically attaching a motor which sets off automatically, thanks to the simple light sensor on top. Unsuspecting readers will be taken aback for a while and that will ensure they sit back and read through to know what’s happening.

It looks like Volkswagen is using a PhotoDiode, which is a type of photodetector capable of converting light into either current or voltage, depending upon the mode of operation. The light-sensitive vibrator weighs no more than 10-15 grams and continuously vibrates to pass on the excitement.

If you haven’t got a chance to see how it works, here is a short video I took this morning.

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  1. Don’t try to act like a scientist if you aren’t one.
    There are button cells inside and there is no photodiode.
    What i assume you mean by photodiode is a Photo resister or a CdS Photocell which does NOT produce electricity.

        1. Right. It can be a LDR as well. Theoretically both LDR and Photodiode can be used to achieve the functionality, not sure what VW has used.

  2. I wonder whats the relevance of the shiver/ vibration with the product??? its a forced innovation which communicates a wrong message. Innovation for the sake of innovation.. Rich Client .. Happy Agency .. Poor brand..