Micromax is one of the largest Indian domestic mobile handsets companies, which is mostly known for its operations in the feature phone and low cost smartphone segment of the market. The company has now launched Canvas Selfie, a selfie-focused smartphone with a 13-megapixel front-facing camera with LED flash, pretty much similar to the HTC Desire Eye. But while pricing hasn’t been yet disclosed, we expect it to be much cheaper than HTC’s handset.

micromax canvas selfie

What’s impressive is that besides the 13-megapixel front-facing camera, there’s also a 13-megapixel rear camera with LED flash and a Sony sensor. So, if it will feature an affordable price, then it could be a real killer among consumers, who will probably be pleasantly surprised with the number of megapixels in the device. The device also comes with has camera-centric features such as Eye Enhancement to eyes bigger & brighter, Face slimming, Skin Smoothening, Teeth Whitening, Remove Oil, option to add makeup effects like mascara, eye-shadow, blush, lip gloss and more.

The new smartphone features a 4.7-inch HD display, 1.7 GHz Tru-Octacore processor, Android 4.4 (KitKat) OS, dual SIM support and 3G connectivity. There’s 2 GB of RAM, 16GB internal memory, which is expandable up to 32GB with microSD. A 2300mAh battery is powering the device.

The device seems to target ‘image-conscious women’, as Vineet Taneja, CEO, Micromax, launched the phone with the IPTL stars Sania Mirza, Ana Ivanovic, Kristina Mladenovic and Daniela Hantuchova.

The Micromax Canvas Selfie comes in Mystic Blue and Angelic White colors and would be available across India in the second week of January with pricing to be announced closer to the launch.

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