Amazon Beats Flipkart as the Most Visited eCommerce Site; Gifts Vouchers to All Users
After two and a half years of setting foot in India, Amazon.in has claimed to have become the most visited e-commerce site in India. In order to celebrate this occasion, Amazon has decided to give away a gift voucher worth Rs 200 to every buyer who will buy anything worth a minimum of Rs 500 today.
Jeff Bezos said that “We have built a vibrant marketplace with tens of thousands of sellers offering everyday low prices on India’s largest selection of over 30-Million products and bringing alive our promise to the customers. We will keep growing our investments in India and continue to work hard for our Indian sellers and customers.”
The terms of the offer limit the beneficiary to one gift card. The Gift card will be automatically added to your account on or before January 20 2016. The offer will be valid only till 12AM today and it will hold good for all modes of delivery including COD.
In October, a time when e-commerce companies battle out to sell make the most of the festive season Amazon.in topped the comScore list with a cumulative visit of 200-Million while its arch rival Flipkart attracted a lesser 164 million visitors. Amazon also seems to have achieved the largest growth rate in visitors from the mere 85-Million in October 2014 to 200-Million in October 2015.
Interestingly, although Amazon.in saw 7- percent of its sales from the mobile app it still witnessed a sizeable 30-Million visitors on its desktop site. All the while Flipkart had been busy forcing out its App only strategy literally barring buyers from using their desktop site, a much controversial move which was sort of redacted later. Amazon has always been bullish when it comes to the Indian markets it is infact heavily investing on the Indian front, first the $2-Bn warchest and also the recent promise to invest a total of $5-Bn for the Indian operations.