After appearing on a few leaks the HTC 10 has been formally unveiled on the HTC Website, with this the Taiwanese company hopes to rival the Galaxy S7, iPhone 6s and the LG G5. HTC has come up with a new marketing jargon called “Power of 10” which according to the company relates to “greatness and independence but also that the whole is greater than the sum of its parts.”


In a nutshell, HTC seems claims that it has tried to outrun other smartphone manufacturers who are “just” offering metal design, improvised camera unit and a better performance. The marketing pitch further tries to impress with the flowery language but we will save it for another day.

HTC 10 is expected to come with full glass front along with chamfered metal bezels. The display shapes up as a 5.2-inch QHD unit and the device is powered by the Snapdragon 820 alongside a 4GB of RAM. On the imaging front HTC 10 will boast of a 12-Ultrapixel primary camera unit and a 5-Megapixel secondary sensor. The camera unit will be supplemented with Optical Image Stabilisation, f/1.8 aperture, Pro Mode, Zoe Capture, hyper lapse, 12X slow motion mode and 4K video recording. HTC claims that it has subjected the 10 to extensive temperature testing and this might be a good thing especially after considering the heating woes HTC One M9 customers had to face.

The other features include Fingerprint sensor, 3000mAh battery, USB Type-C, Dolby Audio, Personal Audio Profile, NFC and the usual bevy of connectivity options. HTC’s tall claims talk about how the HTC 10 is “the world’s first 24-bit Hi-Res audio recording, which will capture 256 times more detail than the usual recording.” The headphone amp is also something that audiophiles will love since it comes with an ability to upscale the audio from the usual 16-bit to 24-bit audio.

HTC 10 comes with a fresh new approach to the icons which are no more required to be stacked up in a line or a grid. As a matter of fact, users can place icons or stickers wherever they want to and if they prefer the icons can be removed altogether.  The phone will start shipping by the end of this month in Carbon Grey, Glacial Silver, Topaz Gold and Camellia Red. 

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