DuckDuckGo, the search engine that primarily focuses on user privacy while delivering results for their search queries, is now partnering with Apple Maps to protect user privacy for location-based services. The partnering between both the companies seems pretty obvious, as both the companies have a huge emphasis on user privacy. With the new agreement coming in, users of the search engine can not get access to updated maps, enhanced satellite imagery, improved search results, etc. in addition to a private location-based search.
It seems natural for a company like DuckDuckGo to partner with Apple, considering how much Apple cares about user privacy. Unlike companies like Google or Bing, which collect user data for profiling, Apple refrains itself from doing so and instead focuses on increasing user privacy on the internet. DuckDuckGo, on the other hand, has been doing a similar thing for a long time, providing search results to users’ queries without collecting any information on them. It is this pro-privacy behaviour of both the companies that puts them on the same page and allows for a better partnering than some of the other major players in the industry.
Here’s a statement from the company on the integration of Apple Maps with its DuckDuckGo search engine-
Read the full announcement here.