Nokia Owned Withings Launches its Connected Health Devices in India
Withings, a leading French health tech company, now owned by Nokia, today launched its range of connected health devices in India. The health oriented technology firm known for their innovative products recently won a number of accolades at the Consumer Electronics Show (CES) this year.
The consumer electronics company has tied up with local distributor Brandeyes Pvt. Ltd for selling their products via Amazon in India. The range of products that were introduced in India span from Wireless Blood Pressure monitor to unique sleep tracking fitness bands and watches. As expected, just like any other connected device, the products make use of Withings Health Mate Application which helps users keep track of their data by showcasing your weight, physical activity, quality of sleep, blood pressure and so on. Available on Android and iOS, the app is a manifestation of Withings health cloud.
As the name suggest, Withings Activité is a smart fitness tracker that doubles up as a wrist watch. It automatically tracks every movement of yours via the company’s patented Connected Movement Technology. That said, it syncs the info into your smartphone app to give you in-depth metrics like steps walked, calorie burnt, km walked, quality of sleep, sleep duration etc. Withings Activité also comes with an integrated personal coach and comes in three different variants – Pop, Steel and Sapphire. While the Withings Activité Pop and Steel are priced at Rs 14,999 and Rs 17,999 respectively, the Sapphire comes at a steep asking price of Rs 34,999.
Withings Pulse Ox
This is an activity tracker that comes with an ability to measure blood oxygen level in addition to heart rate. It now comes with a completely redesigned companion app called Health Mate and is priced at Rs 9,999. The updated Health Mate app now features real time coaching that turns the data from Withings devices into actionable advice. The new device expands on the versatility of Withings’ original Pulse, adding a wristband accessory so users can wear it as a watch.
Withings Wireless Blood Pressure Monitor
At first glance, this device appears like any blood pressure monitoring cuff, but wait where is the machine? Well it isn’t there, as the cuff now comes with an integrated WiFi that provides you the ability to monitor your reading directly from your smartphone. As expected the smartphone companion app known as HealthMate shows your historic BP monitoring data too. This is priced at Rs 10,999.
This is a smart WiFi scale that helps users get a holistic understanding of their body compositions beside helping them easily achieve their weight goals. The ability of Withing’s Body to coach, motivate and record all your data in a simplified way however sets it apart from other WiFi scales available in the market. Priced at Rs 12,499 it can help calculate weight, BMI, Fat Mass, Muscle Mass, Bone Mass, Hydration Level and even Weather forecast!
Withings Home HD camera comes with superior baby monitoring features at a price of Rs 19,999. The aesthetically beautiful home and air quality monitor includes Baby Monitor Mode with continuous alerts and monitoring, interactive push-to- talk, and LED- connected Lulla Light and music programs.
Aura is a cleverly designed system that both monitors and improves your sleep experience. It discreetly records your sleeping environment, providing you with a complete understanding of your sleep patterns. Using revolutionary and scientifically validated light and sound programs, Withings Aura positively impacts your wake up and fall asleep experience, which are both instrumental in improving your sleep cycles and overall well-being. This is priced at Rs 25,999.
As compared with the US pricing, most of the products in India cost around 20% more, which is quite steep for a new brand making its debut in a price sensitive country like India. We had seen other global brands like Pebble and Nextbit launching their products at lower (or same) cost as compared to the global pricing in recent past, so we got to see what sort of a response Withings can get in India.