Guest post by Srivathsan G.K

YouTube is the best place for sharing videos. You can also make money from YouTube using simple marketing tricks. YouTube can drive a lot of traffic to your websites and thereby you can make $$ from it. Today let us see the 15 secrets for successful YouTube marketing.


Before getting into the topic, I tell you why should one choose YouTube for effective marketing. YouTube is free for all and anyone can upload videos, So generally many people will be using YouTube. A recent survey shows us YouTube serves 2 Billion page views per month. So you can imagine how effective it will be for marketing.

Normally when you promote a product using television ads, people tend to ignore it, but at the same time when you market a product by getting with them closer, say through family friend or YouTube video where they spend most of the time, they get easily attracted. The marketer should promote the product in a friendly way in a non-sales pitch manner so that they get the customer attention easily.

OK, Now YouTube serves 2 billion monthly page views and there are more than sixty million viewers that are watching YouTube videos each day. let us see how to be successful in YouTube marketing!

15 Secrets For Successful YouTube Marketing

1. The amount of videos which you upload – The problem that many companies face is, they upload the videos and wait for the customer to come to them. Use facebook and twitter to promote your videos, once your video gets some reach, then don’t leave it idle. Leaving it idle will make your customers think you’re dead. Upload new energetic live videos on a regular basis. This will make your potential customer know you are still around and not just another company that went bust.

2. Put yourself into the shoes of the customer – You need to make the videos live and energetic so that customer should come back again to watch it. So think if you were in their shoes for making the videos more viral.

3. Make sure you upload quality content and keep your channel fresh, so that visitors don’t get disappointed and will come back again. Therefore following the above 3 steps will create a huge YouTube followers.

4. Now you have uploaded quality content by placing yourself into the shoes of the customer, now the questions is how will the customer know that you have launched the new video, more important is how to drive traffic to your YouTube video?

5. Sharing is important. Whenever you upload a new video on YouTube, share it with friends and all the contacts from your address book. The more clicks, you get more attention and thereby you can reach more customers.

6. A quicker way is to create a company profile and add friends on Facebook, interact with them. Make them forget it is company’s profile and be friendly.

7. Promoting the video on social networking sites, make sure you’re on all the social networking sites, forums etc. Make sure you build community which you’re interested in.

8. For making your YouTube video stand out from the crowd and demand attention, your video must be very catchy, humorous or controversial.

9. In every video you create, add a message and then your advertisement. So that when people watch it, they get impressed through the message and likely to share with everyone. So, your video gets viral.

10. Don’t promote your product simply by words, that won’t be effective. Promote your product with live demonstration so that when they finish watching the video, they also remind of your product and not an empty mind.

11. Add friends – Adding friends is a powerful way to gain exposure on YouTube.

12. For a successful YouTube marketing, you need to have a proper channel with some customizations. So that it can get you more subscribers and also enough YouTube following.

13. When choosing the account type on YouTube, remember your target audience, niche you’re in and then choose a account to signup YouTube.

14. Categorize your videos by assigning suitable tags, titles etc. So that when people search for particular tags or titles, your video will come up in the search results

15. You should use YouTube like your blog, use the comments system in a effective way and build relationship.

This is a Guest Post written by Srivathsan G.K, who blogs at MadrasGeek where he deals about Blogging, Social media and Web 2.0. You can also share your tips by writing a guest article on TechPP.

Also Read:

Raju is the founder-editor of Technology Personalized. A proud geek and an Internet freak, who is also a social networking enthusiast. You can follow him on Facebook and on Twitter. Mail Raju PP. Follow rajupp


10 thoughts on “15 Secrets For Successful YouTube Marketing

  1. Hi Raju,
    Thanks for those points. It got me thinking – I need to do this! Though one thing is that its very labour intensive to really get a new social media project running: you have to write a lot and promote it all the time…

  2. I think youtube advertisement for a business is great. There are about 2 billion viewers a month on youtube. Most likely your advertisement will get viewed and the word will spread. All ages are on the website searching for videos. Youtube is such a great source that you can find almost anything on there. If the business advertisement is good quality and has some humor than can get more viewers. I use youtube to search up things I need to learn about.

  3. Hey thank you for the nice Youtube marketing tips. I believe and say with my experience that ANY business can be made successful using the power of Youtube but if you know how to use it. You just need to explore the exact techniques which works and then have to use them for the purpose of your benefits.

  4. I really love all the tips for YouTube marketing. Marketing has changed so much that you have to keep on top of it and you have helped us do that. Thanks.

  5. I am absolutely agree on item #2 – Put yourself into the shoes of the customer. Lots of times the business puts video based on the business point of view which in many case is very different from the customer one. This is very important to look at the topic which will be covered by a new video from the customer point of view

  6. Thanks for adding your thoughts and for your kind words. socialbakers, hootsuite and socialkik are great sites for social media where you can increase to your followers and fans.

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