GPT-3 for Copywriting: What is it and What are the Best GPT-3 Tools for Copywriting
Put AI to write for you with these GPT3 tools
- GPT-3, or generative pre-trained transformer, is one of the most sophisticated language models at the moment and a successor to GPT-2.
- It builds upon the same Transformers-based architecture as GPT-2 but weighs in at 175 billion parameters, which makes it the largest NLP transformer to date — bigger than GPT-2 and Microsoft Research’s Turing-NLG.
- Since GPT-3 has been out for a while, we have several applications using the new language model for better and more efficient ways of generating code and writing content.
- One of the promising use-cases of GPT-3 is for generating copywriting materials such as passages, product descriptions, article headlines, and ad copies, among other things.
GPT-3, or generative pre-trained transformer, is one of the most sophisticated language models right now. It is developed by OpenAI and is a successor to their previous model, GPT-2. The new model utilizes deep learning — a part of the machine learning method based on artificial neural networks — to generate human-like text. What separates it from GPT-2 is that it weighs in at 175 billion parameters — compared to 1.5 billion on GPT-2. This massive increase in parameters makes GPT-3 more accurate and effective at generating texts that are (somewhat) indistinguishable from their human-written counterpart.
However, this is not the first time that OpenAI has come up with an AI-backed language model. And, their previous release, GPT-2, was a reasonable success, which found its applications across different domains — the game Dungeon AI being a good example. But, like most language models, it also had some shortcomings. Chief of these is the lack of coherency encountered after a couple of paragraphs while generating a passage, which rendered the text discernible and easily identifiable as non-human sounding. And also the inability to generate long-tail blog posts.
What is GPT-3?
With its latest release (GPT-3), though, OpenAI has managed to address most of the shortcomings of GPT-2. As mentioned initially, the new model weighs in at 175 billion parameters, which makes it the largest NLP (Natural Language Processing) transformer to date. In fact, not just that, with this rise in parameters, GPT-3 also overtakes both GPT-2 and Microsoft Research’s Turing-NLG (Natural Language Generation) — gaining a colossal lead over the latter, which used to be the biggest language model until GPT-3 happened. As a result, GPT-3 lends support for comprehensive writing with increased effectiveness and efficiency, making it hard to distinguish a GPT-3 generated writing from that of a human copywriter.
That said, while GPT-3 manages to impress on so many fronts, it is still far from passing the Turing test. [Turing test, for the uninitiated, is a test named after Alan Turing. It is carried out on Artificial Intelligence systems to determine their human-ness, i.e., to find out if they can think like human beings.] And the reason for this is the fact that GPT-3 gets tricked when subjected to non-sensical queries. In such instances, rather than pointing out the absurdity of the query, the system tries to find and respond with an earnest answer.
Unlike GPT-2, which faced impediments initially but was later made available to the public, OpenAI is limiting access to its new model and only offering it to experimenters via API (application programming interface) access. Apparently, this is to prevent the misuse of the model in spreading disinformation and fake news, among other questionable use-cases. By taking the API approach, the control now lies in the authorizing body that gets to decide who can experiment with GPT-3 and for what purpose. And, it is only after these requests are approved that the experimenters get to use the model for their application.
Now that it’s been a while since GPT-3 is out, and the organization is offering GPT-3 API access to experimenters, some have managed to capitalize on the language model and showcased some interesting use-cases. As a result, we have several applications using the new language model to implement better and more efficient ways of doing things like generating code and writing copywriting materials such as passages, product descriptions, article headlines, and ad copies, among other things that can be very useful for content marketers.
Best GPT-3 Tools for Copywriting
If you are into content marketing and have been keeping an eye on GPT-3 and are interested in trying it out for your writing needs, we have curated a list of some of the best OpenAI’s GPT3 tools for copywriting that you should help you with your different content generation needs. Just to give you an idea of how these tools work, in general, most of them utilize the data available in the public domain to extract information and generate legible text with the help of Artificial Intelligence, which is what allows them to perform these tasks quickly and effectively. Similarly, content automation using these AI copywriters takes only a few steps: you select the category of the copy you want, describe your product/service, and put the platform to work in the background to provide you with your desired output.
Here are six of the best copywriting GPT3 tools in no particular order. Ensure you read through until the end of the article to know which tool is the one for you. Also, some of these have limited-time LifeTime Deals that we have linked to.
1. Jasper (Previously Jarvis/Conversion.ai)
Jasper, which was previously known as Jarvis/Conversion AI is possibly the most well-known of the GPT-3 tools for copywriting. This well-funded startup is constantly improving its offering not just by in-house development but also by acquiring other popular GPT-3 tools like Headlime and Shortly AI. Jasper has individual templates to write high converting copies for your ads, landing pages, sales pages, websites, and more. But it’s known primarily for its ability to write long-form copies. Be it blog posts or YouTube video scripts, or even books, Jasper can help you write them all.
Jasper has native integration with SurferSEO, a popular SEO optimization suite to help you write blog posts that Google loves. As of June 2021, Jasper acquired Shortly AI and introduced a new feature called Boss Mode, where you simply instruct Jasper to write specific copies for you. There are three plans for Jasper. The Starter plan costs $29 per month with access to 50+ short-form copywriting templates; a Pro plan costs $109 a month with access to both short-form templates and a long-form editor. And finally, Pro+Boss mode plan with access to Boss Mode for $119 per month.
ClosersCopy has been around even before GPT-3 tools became popular. It started by offering copywriting templates, formulas, and insights and slowly added AI into the mix. It has a huge database of over 18,000+ copy examples for you to get inspired. In addition to OpenAI’s GPT-3, ClosersCopy also uses Nvidia’s Megatron as its AI model. ClosersCopy is a great way to increase your productivity when it comes to writing copy for all types of projects. You can get up and running in the shortest amount of time possible using templates that convert, whether you are making headlines or videos, articles, or ads — ClosersCopy really has a template for everything.
Recently, ClosersCopy has added a neat and simple UI for long-form copywriting, challenging the best in the business. It has one of the most user-friendly builders of all copywriting tools I have come across. ClosersCopy has three simple plans to choose from – Freelancer plan ($39.99 per month), Professional plan ($449.99 per month), and Unlimted plan ($79.99 per month). They differ primarily in the number of AI characters you get to use per month. You can opt for a 5-day free trial to test it out. They are also running a limited-time “Lifetime deal“ where you pay once and use it forever. There are two ClosersCopy LTDs available – a Professional plan with 200,000 characters per month at $147 or an Unlimited plan with unlimited characters per month at $227.
CopyAI covers a wide range of copywriting use-cases with its comprehensive set of functionalities. It uses GPT-3, similar to other tools in the list, but takes a very straightforward approach to create copies for different marketing materials. You can use the platform to create digital ad copies (for Facebook, Google, and Linkedin), social media content (captions), website copy (hero text, subheaders, and meta descriptions), eCommerce copy (product descriptions and product benefits), blog content, and sales copies.
The platform offers a free trial to give you a hands-on experience of some of the functionalities that it serves. If you find these helpful and feel they serve your purpose, you can then upgrade to a paid (solo) plan for $35 per month and access a wide array of functionalities. The solo plan is ideal for individuals and small businesses. But, if you want a plan that offers you collaborative features to work with your team, you need CopyAI’s custom plan — pricing for which is available upon inquiry.
4. Shortly AI
While most of the GPT-3 tools in this list act like swiss army knives with lots of different tools and templates, Shortly AI aims to do one thing and do it better than everyone else. Shortly AI promises to cure copywriters and bloggers of writing blocks. Be it a complicated blog post or a crime thriller novel, Shortly can help you write with just a click. The idea here is to start writing the article/novel and use the AI to complete the sentence or a paragraph. In our testing so far, we saw Shortly AI do a stunning job at this. Quite clearly, it’s by far the best AI writer for long-form content.
Shortly’s interface is like a blank canvas and can be used to write anything. The right side is where you write, and the left sidebar has some basic settings/inputs to help AI understand what you are trying to write. You can even stop the AI from reading some parts of the text if you think it’s getting stuck in some patterns. This is how you have (almost) complete control over what the AI writes for you. And the best part? You can “instruct” the AI to help you out with anything using normal conversational commands. Pricing is also very simple, as its interface. There is just one plan available for Shortly. You can either choose Annual ($24.99 per month) or Monthly ($39.99 per month). There’s a 3-day trial if you prefer to try before you pay.
Update: As of June 2021, Shortly has been acquired by Jasper. While Shortly continues to exist as a separate entity, we suggest you consider going for Jasper since Shortly won’t be actively developed.
5. Writesonic (formerly MagicFlow)
Writesonic is another GPT-3 based tool that lets you create different kinds of marketing content with just a few steps. It was initially launched as MagicFlow with limited functionalities. Back then, the service only allowed creating landing pages, product descriptions, and ads for Google and Facebook. However, its developers have since then worked on it and introduced a new avatar with an expansive scope of use-cases.
The new version, Writesonic, is essentially an AI copywriter that you can use to create blog copies (intros, listicle ideas, blog ideas), article summaries, and YouTube titles. In addition, you also get some functionalities from the previous version, like generating eCommerce copies (product descriptions), headers, and digital ad copies for Facebook and Google. The platform offers three paid plans: starter, professional, and business, with different sets of features. However, those interested in checking out the service before making a payment get a free trial with access to limited functionalities.
In addition to some of the other AI copywriters listed above, there is a brand new GPT-3 powered service called Nichesss. However, unlike those, it is more than just a copywriter, and you can use it to get business ideas and create a marketing plan to grow your business. Similarly, the platform also helps you decide what videos to make on YouTube, write emails, and also to generate marketing copies. One of the best things about Nichesss is that its developer is regularly bringing new functionalities to the platform. Currently, it’s on Appsumo for an unbelievable lifetime deal with unlimited credits for just $59.
Copysmith is one of the popular AI copywriters out there. This AI writing tool uses the mammoth parameters offered with GPT-3 to create high-quality SEO-oriented blog posts. Content writers can use Copysmith to write copies for ads, taglines, landing pages, blog posts, product descriptions, and other pieces of marketing content. Besides, it can also help you generate ads for Google and Facebook, SEO-optimize your product descriptions and blogs, generate content ideas for your blog, and create optimized metatags.
One of the best things about the platform is that it learns from your interactions with a copy, meaning it takes cues on how you edit and refine your copy, and based on that, it tried to replicate it with new posts to match your style. Copysmith is available in two tiers: free and paid. The platform offers 100 pieces of content with its free subscription without requiring you to register your credit card. However, if you need more content creation, you can choose from three different paid plans: starter, professional, and enterprise, which come in at $16, $50, and $424 per month, for a year.
The above-mentioned are some of the best GPT-3 based tools for copywriting out there as of now. Using these tools, you should be able to create better copies of all sorts of marketing materials. Now, you no longer have to go through the tedious and iterative writing process yourself, which can be quite demanding and does not always yield the best materials.
By delegating the job of generating high-converting marketing copies, you are essentially augmenting your creativity and enabling yourself to focus on other aspects of your job that require even more attention. Needless to say, since you are essentially putting an AI to work for you, you can generate more pieces of content at scale effortlessly. Having said that, our personal suggestion is to use these AI-generated content only as a reference and improve upon them to give your personal touch. This is a hotly contested place, and we are sure to find many more interesting GPT-3 tools in the coming days and months. We will surely keep this post updated.