GPT-3 for Copywriting: What is it and What are the Best GPT-3 Tools for Copywriting
Put AI to write for you with these GPT3 tools
- GPT-3, or generative pre-trained transformer, is one of the most sophisticated language models at the moment and a successor to GPT-2.
- It builds upon the same Transformers-based architecture as GPT-2 but weighs in at 175 billion parameters, which makes it the largest NLP transformer to date — bigger than GPT-2 and Microsoft Research’s Turing-NLG.
- Since GPT-3 has been out for a while, we have several applications using the new language model for better and more efficient ways of generating code and writing content.
- One of the promising use-cases of GPT-3 is for generating copywriting materials such as passages, product descriptions, article headlines, and ad copies, among other things.
GPT-3, or generative pre-trained transformer, is one of the most sophisticated language models right now. It is developed by OpenAI and is a successor to their previous model GPT-2. The new model utilizes deep learning — a part of the machine learning method based on artificial neural networks — to generate human-like text. What separates it from GPT-2 is that it weighs in at 175 billion parameters — compared to 1.5 billion on GPT-2. This massive increase in parameters makes GPT-3 more accurate and effective at generating texts that are (somewhat) indistinguishable from their human-written counterpart.
However, this is not the first time that OpenAI has come up with an AI-backed language model. And, their previous release, GPT-2, was a reasonable success, which found its applications across different domains — the game Dungeon AI being a good example. But, like most language models, it also had some shortcomings. Chief of these being the lack of coherency encountered after a couple of paragraphs while generating a passage, which rendered the text discernible and easily identifiable as non-human sounding. And, also the inability to generate long-tail blog posts.
What is GPT-3?
With its latest release (GPT-3), though, OpenAI has managed to address most of the shortcomings of GPT-2. As mentioned initially, the new model weighs in at 175 billion parameters, which makes it the largest NLP (Natural Language Processing) transformer to date. In fact, not just that, with this rise in parameters, GPT-3 also overtakes both GPT-2 and Microsoft Research’s Turing-NLG (Natural Language Generation) — gaining a colossal lead over the latter, which used to be the biggest language model until GPT-3 happened. As a result, GPT-3 lends support for comprehensive writing with increased effectiveness and efficiency, which, in turn, makes it hard to distinguish a GPT-3 generated writing from that of a human copywriter.
That said, while GPT-3 manages to impress on so many fronts, it is still far from passing the Turing test. [Turing test, for the uninitiated, is a test named after Alan Turing. It is carried out on AI systems to determine their human-ness, i.e., to find out if they are capable of thinking like human beings.] And the reason for this is the fact that GPT-3 gets tricked when subjected to non-sensical queries. As, in such instances, rather than pointing out the absurdity of the query, the system tries to find and respond with an earnest answer.
Unlike GPT-2, which faced impediments initially but was later made available to the public, OpenAI is limiting access to its new model and only offering it to experimenters via API (application programming interface) access. Apparently, this is to prevent the misuse of the model in spreading disinformation and fake news, among other questionable use-cases. As by taking the API approach, the control now lays in the hands of the authorizing body that gets to decide who can experiment with GPT-3 and for what purpose. And, it is only after these requests are approved that the experimenters get to use the model for their application.
Now that it’s been a while since GPT-3 is out, and the organization is offering GPT-3 API access to experimenters, some have managed to capitalize on the language model and showcased some interesting use-cases. As a result, we have several applications using the new language model to implement better and more efficient ways of doing things like generating code and writing copywriting materials such as passages, product descriptions, article headlines, and ad copies, among other things that can be very useful for content marketers.
Best GPT-3 Tools for Copywriting
If you are into content marketing and have been keeping an eye on GPT-3 and are interested in trying it out for your writing needs, we have curated a list of some of the best GPT-3 tools for copywriting that you should help you with your different content generation needs. Just to give you an idea of how these tools work, in general, most of them utilize the data available in the public domain to extract information and generate legible text with the help of AI, which is what allows them to perform these tasks quickly and effectively. Similarly, content automation using these AI copywriters takes only a few steps: you select the category of the copy you want, describe your product/service, and put the platform to work in the background to provide you with your desired output.
Here are five of the best copywriting GPT3 tools in no particular order.
Copysmith is one of the popular AI-copywriters out there. This AI tool uses the mammoth parameters offered with GPT-3 to create high-quality SEO-oriented blog posts. You can use Copysmith to write copies for ads, taglines, landing pages, blog posts, product descriptions, and other pieces of marketing content. Besides, it can also help you generate ads for Google and Facebook, SEO-optimize your product descriptions and blogs, generate content ideas for your blog, and create optimized metatags.
One of the best things about the platform is that it learns from your interactions with a copy, meaning it takes cues on how you edit and refine your copy, and based on that, it tried to replicate it with new posts to match your style. Copysmith is available in two tiers: free and paid. With its free subscription, the platform offers 100 pieces of content without requiring you to register your credit card. However, if you need more content creation, you can choose from three different paid plans: starter, professional, and enterprise, which come in at $16, $50, and $424 per month, for a year. Currently, it’s on AppSumo with a lifetime deal starting at $69.
2. Headlime 2.0
Headlime 2.0, as its name implies, is the second iteration of Headlime. Headlime, to give you some context, was an AI-powered headline-generating tool that allowed users to generate fitting headlines for their articles effortlessly. Its latest iteration, Headlime 2.0, is marketed as a professional marketing copywriting tool, which employs GPT-3 to help with all sorts of content generation. The service builds on the proposition that copywriting is hard, but thanks to GPT-3 and its implementation of the same on the platform, it is now easier to create high-converting professional copies for different kinds of marketing and advertising requirements.
At the time of writing this post, Headlime 2.0 allows you to generate content (article headlines, landing page, ad campaign, etc.); select preset templates for products, emails, services, and more; and the ability to collaborate with your team on a project. The service offers two subscriptions: free and paid. While the free plan is a decent offering, it is limited in terms of features. So, if you want to get the most out of Headlime 2.0, you need to either get their individual plan (for $59 per month) or the business plan (at $399 per month), based on your requirements that offer more functionalities.
3. Writesonic (formerly MagicFlow)
Writesonic is another GPT-3 based tool that lets you create different kinds of marketing content with just a few steps. It was initially launched as MagicFlow with limited functionalities. Back then, the service only allowed creating landing pages, product descriptions, and ads for Google and Facebook. However, its developers have since then worked on it and introduced a new avatar with an expansive scope of use-cases.
The new version, Writesonic, is essentially an AI copywriter that you can use to create blog copies (intros, listicle ideas, blog ideas), article summaries, and YouTube titles. In addition, you also get some functionalities from the previous version like generating eCommerce copies (product descriptions), headers, and digital ad copies for Facebook and Google. The platform offers three paid plans: starter, professional, and business, with different sets of features. However, those interested in checking out the service before making a payment get a free trial with access to limited functionalities.
CopyAI covers a wide range of copywriting use-cases with its comprehensive set of functionalities. It uses GPT-3, similar to other tools in the list, but takes a very straightforward approach towards creating copies for different marketing materials. You can use the platform to create digital ad copies (for Facebook, Google, and Linkedin), social media content (captions), website copy (hero text, subheaders, and meta descriptions), eCommerce copy (product descriptions and product benefits), blog content, and sales copies.
The platform offers a free trial to give you a hands-on experience of some of the functionalities that it serves. If you find these helpful and feel they serve your purpose, you can then upgrade to a paid (solo) plan for $35 per month and access a wide array of functionalities. The solo plan is ideal for individuals and small businesses. But, if you want a plan that offers you collaborative features to work with your team, you need CopyAI’s custom plan — pricing for which is available upon inquiry.
In addition to some of the other AI copywriters listed above, there is a brand new GPT-3 powered service, called Nichesss. However, unlike those, it is more than just a copywriter, and you can use it to get business ideas and create a marketing plan to grow your business. Similarly, the platform also helps you decide what videos to make on YouTube, write emails, and also to generate marketing copies. One of the best things about Nichesss is that its developer is regularly bringing new functionalities on the platform. Currently, it’s on Appsumo for an unbelievable lifetime deal with unlimited credits for just $59.
The above-mentioned are some of the best GPT-3 based tools for copywriting out there as of now. Using these tools, you should be able to create better copies for all sorts of marketing materials. Since now, you no longer have to go through the tedious and iterative writing process yourself, which can be quite demanding and does not always yield the best materials.
By delegating the job of generating high-converting marketing copies, you are essentially augmenting your creativity and enabling yourself to focus on other aspects of your job that require even more attention. Needless to say, since you are essentially putting an AI to work for you, you can generate more pieces of content at scale effortlessly. Having said that, our personal suggestion is to use these AI-generated content only as a reference and improve upon them to give your personal touch. This is a hotly contested place and we are sure to find many more interesting GPT-3 tools in the coming days and months. We will surely keep this post updated.